Tablets are on the move
With Apple’s iPad and several Android-powered tablets picking up steam, is there a point for RIM and Barnes & Noble both of which failed with their initial tablet strategies to take another stab at gaining market share in the tablet space?
Barnes & Noble has launched a new tablet from its Nook line of products that is priced to directly compete with Amazons Kindle Fire. Additionally, RIM has updated the operating system for its PlayBook tablet in an attempt to make it more appealing for marketers. The launch of the new tablets prove that the two companies are becoming more ambitious in terms of gaining tablet market share.
Both Barnes & Noble and Amazon run the Android operating system, which gives them access to a wide range of Android apps, said Matthew Mckee, Nashville-based senior analyst at Strategy Analytics.