Dave & Buster’s taps mobile ads to build email database

Dave & Buster’s is using mobile advertising to build its email database list and attract new customers with incentives.

The company is running the mobile ads within Pandora’s iPhone application. Dave & Buster’s is offering consumers a discount when they tap on the mobile ad.

“Mobile campaign ROI can be measured in many ways,” said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston.

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