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By Story Submiter on June 15th, 2011
Dunkin’ Donuts marries coffee and mobile via interactive ad campaign
Dunkin’ Donuts lets consumers test their coffee skils
Dunkin Donuts is testing consumer knowledge of its brand via an interactive mobile advertising banner that lets them find out their coffee IQ, as well as learn more about the company.
The company is running in-app mobile banner ads within the New York Times iPhone application.
Consumers are encouraged to click on the ad to test their skills.
